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1911: Louis Upton founded the
Upton Machine Company in this year to produce motor-driven wringer washers.
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1916: First order of washers was sold to
Sears, Roebuck & Co.
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1929: Upton Machine Company merged with
Nineteen Hundred Washer Company of NewYork .
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1948: First 'Whirlpool' brand automatic washer
with dual distribution was introduced. It included two product lines one each
was distributed through Sears and Nineteen Hundred.
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1957: The company was rechristened as ' The
Whirlpool Corporation.'
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1958: The company moved out of country for the
first time and invested in Brazilian appliance market through purchase of
equity in Multibras S.A.
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1968: The Elisha Gray II Research &
Engineering Center was completed in BentonHarbor . In the same year the
company's revenues crossed the legendary $1 Billion mark for the first time.
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1978: Within a decade company doubled its feat
of $1 Billion mark and reached the $2 billion revenue level.
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1986: The 'Kitchen Aid' division of Hobart
Corporation was purchased.
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1987: Whirlpool tied-up with Sundaram Clayton
Ltd. of India to form TVS Whirlpool Ltd.
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1989: This was a historic year since the
revenues catapulted to heights of over $6 Billion mark. Also, the joint venture
with N.V.Philips of Netherlands called Whirlpool Europe B.V. was formed to
manufacture and market appliances in Europe.
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1990: Company established joint venture with
Matsushita Electric Company of Japan to produce vacuum cleaners for the North
American market.
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1991: The company introduced and committed
globally to its Worldwide Excellence System, which is a TQM program dedicated
to exceeding customer expectations. The vision to globalize 'Whirlpool Corp'.
was realized in the same year.
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1993: First time Whirlpool became the No.1
stand-alone brand in UK, Ireland, Netherlands and Belgium
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1995: Whirlpool Corp. acquired majority of
stake in the TVS Whirlpool Ltd. The DC manufacturing facility of Kelvinator
India was also acquired.
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1996: Whirlpool Washing Machines Ltd. and
Kelvinator India Ltd. merged together to form Whirlpool of India Ltd.
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1998: This year gave birth to a new company
vision that says, "Every Home Everywhere with Pride, Passion &
Performance."
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1999: Whirlpool of India crossed the milestone
of 1 million sales of appliances.
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2002: The ' Whirlpool Strategic Architecture '
was launched as a framework to achieve the vision. The revenues of Whirlpool
Corp. soared to $10.5 Billion.
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2001: Whirlpool India registered profit &
sold 1.2 million appliances. It also achieved the No.1 position in DC & FA.
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2002: The Aircon range was successfully
launched and the Whirlpool of India acquired 6% market share.
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2003: A new mission statement of "Everybody
creating loyal customers for life" was adopted.
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2006: Whirlpool Corporation acquires Maytag and become the Worlds largest white goods company. |