For generations, Whirlpool Corporation has been bringing people transformative home solutions so they can focus on what really matters – their lives, their families and their communities. Today, Whirlpool not only stands for brand and product leadership, but through our relationships with several high-impact nonprofit organizations, it also exemplifies a company that makes a positive difference in communities where Whirlpool operates.
In India, Whirlpool's aim is to satisfy our customers, protect the environment, nurture our communities and embed sustainability into our products and processes while driving superior value for our stakeholders.
Company’s CSR policy has been drafted to ensure betterment of society, while keeping the humane touch intact.
This reflects in the policy as mentioned below:
Whirlpool is delighted to present it’s sustained effort in the domain of CSR in third successful year, We have steadied & strengthened all our projects in current year while continuously monitoring the outcome and effect on target groups. We are honing our capabilities to steer these projects on a path of “Demand based Interventions” to make it more relevant, in coming years.
We are sure achieving these great goals will be amazing; Journey is no less satisfying too!
In the third year of it’s implementation, our flagship CSR program on “Skill Development” has reached some more milestones. We imparted vocational training to more than 3,800 youths across India through training partners recognized by National Skill Development Corporation (NSDC). Training imparted was in two domains; viz. “Field Service Engineer” and “Retail Sales Associate” following the methodology defined by NSDC and concerned Sector Skill Councils. Employment of successful candidates remains a key area of our focus and placement was obtained for approximately 65% of candidates by developing dependable channels of employment.
In financial year 2017-18, based on our learning of the past years the Company proposed to adopt a focus approach for these program to make it more viable for the concerned stakeholders by enhancing training modules as per changing technology & trend.
Community development programs are being implemented in villages adjoining our manufacturing facilities at Pune, Faridabad and Puducherry. The programs are designed to address the most common issues of the community which can be handled by way of behavioral changes and on the basis of minimal outside support by social organization involved.
Over the last three years, Whirlpool has been working on a project called Learning Enhancement Programme (LEP) to support the communities in the vicinity of our Faridabad manufacturing unit in association with Pratham Education Foundation as the implementation partner. LEP focusses on improving the learning levels of the children of the community quickly along with inculcating an environment conducive for learning, using different activity based teaching methodologies, interactive material, and exposure to technology. The programme, run by an all-female on-ground team hired locally, covers approximately 4500 children in total from 3 communities, with tremendous results.
Our “Integrated Child Development Program” implemented in Pune, through “Community Aid & Sponsorship Programme (CASP)”, a Pune based organization committed to sustainable development and strengthening of child, family and community, is successfully completing it’s third year. Through our 300 supported Students, we have been able to bring in subtle behavioral changes in the local community, making them sensitive towards social issues like Health, Hygiene, Education & Nutrition etc. As this program is reaching it projected tenure of three year, basis an Impact survey, a decision will be taken whether to repeat the program or replace it with another program.
Whirlpool, through “FXB India Suraksha”, an organization with expertise in integrated community development models and recognizable regional presence, is working for the social development of villages around Puducherry factory. This program, in it’s second year of implementation has reached two villages viz. Sanyasikuppam & Kothapurinatham supporting a community of more than 2000 people through it’s various program on Healthcare, Elderly care, Women empowerment & Education. We are ensuring involvement of local community in administration of all the programs to create a self sustainable model for future.
Whirlpool’s “Basic Learning through Library Intervention Programme” with “Pratham Education Foundation” a well recognized name in pre-school education to under-privileged children, is in second year of implementation. In this time frame we have expanded our presence to AC Nagar & Ram Nagar colonies in Faridabad, operating six “Library cum Learning Centre”. This program has helped in improved learning of almost 2200 children in the age group of 6-14 yrs till date, while helping almost 150 out of school children getting admission in regular schools. While migratory populations in these colonies do pose a challenge for this program, our diligence has helped us support more children than our projected numbers. We plan to add more localities into this program in coming year.