Recycling is an important way for individuals and businesses to reduce the waste they generate and de-risk the negative impact that irresponsible disposal may cause. Recycling also conserves natural resources. Reducing, reusing, recycling and buying recycled products benefits our natural world and our economy. Whirlpool, through its strict manufacturing process, ensures that 85 to 90 percent of the materials (steel and other metals, some plastics) used in Whirlpool products can be recycled.

We all have a responsibility to ensure that the electronic appliances are properly disposed off at the end of their lives.

Please return your Whirlpool branded products for recycling when they reach the end of their useful life.


"At Whirlpool Corporation, we take our environmental responsibilities very seriously. Just as we have taken a global approach to our home appliance business, we believe our world's environmental issues, such as climate change, must be addressed in a similarly comprehensive way. This is why we continue to develop innovative products that minimize their impact on the environment while making our consumers' lives easier."

Jeff M. Fettig,Chairman and CEO, Whirlpool Corporation

Whirlpool Corporation is an industry leader in developing high-performance home appliances that help conserve the earth's resources and allow homeowners to use resources more efficiently. We continually strive to understand and manage the environmental effects of our business, not only by creating new and innovative products that consume less energy and water, but also by improving our processes and using materials that minimize the impact on the planet.

This commitment, which began with a focus on Whirlpool manufacturing operations, today extends to the environmental impact of our products both during its lifecycle and even at the end-of-life management. We are sensitive to the needs of our environment and understand the need for adapting today and creating ways to secure a greener and happier life tomorrow.

End-of-Life Product Management in India

The Ministry of Environment and Forests, Government of India has promulgated the E-Waste (Management and Handling) Rules 2011("the Rules"), which became effective from 01 May 2012. The rules impose obligations on both producers and users on a wide range of products, including home appliances such as refrigerators, washing machines and air-conditioners, when they reach the end of their lives. A product is said to reach "end of life" when the same cannot be used for the purpose it was originally designed, is beyond repair, and needs to be discarded and disposed.

What is E-Waste?

E-Waste as defined in the Rules is waste electrical and electronic equipment, whole or in part or rejects from their manufacturing and repair process, which are intended to be discarded. Electric and electronic equipment means equipment which is dependent on electric currents or electro-magnetic fields to be fully functional.

E-Waste may comprise of both re-usable and non-reusable components, substances, elements etc. which can either be gainfully reused or if left unattended, end up being detrimental to the environment and life on Earth. E-Waste is usually marked with presence of toxic material, hazardous constituents etc. like lead, oil, gases etc. and if not treated correctly, may get released into the environment with ill consequences. On the contrary, retrieval of re-usable constituents can help to conservation resources.

Role of Producers and Consumers

Producers are obliged to ensure safe recycling and disposal of products and their components at the end of their life, as inappropriate handling of waste may pose risks to health and environment. Consumers on their part are expected to ensure that E-Waste generated by them is (a) channelized to an authorized collection centre or to a registered dismantler or recycler, or (b) is returned to the pick-up or take-back services provided by the producer. E-Waste generated by consumers not only includes the complete product when it has reached end-of-life but components and parts that may be replaced in the course of its life, e.g. a compressor in a refrigerator or a motor in washing machine.

It is our advice that consumers owning Whirlpool products follow the guidelines above and contact Whirlpool when they are ready to discard a part or the product itself as Whirlpool will ensure that these are channelized for safe disposal in compliance with the E-waste Rules. Indeed, Green Sense – a take-back program initiated by Whirlpool - is to help consumers recycle Whirlpool branded appliances sold in India.

About Green Sense

As part of the take back and recycling initiative, Whirlpool India has partnered with an authorized e waste recycler for collection, dismantling and recycling E-Waste collected from all over India. This program is an end-to-end solution for consumers. End-of-life products are collected from consumer homes, transported to the recycling facility and recycled.


What is Whirlpool's Green Sense program?

Green Sense program is a take- back and recycling initiative by Whirlpool India. As part of this initiative, consumers can contact Whirlpool to dispose of their Whirlpool branded products which have reached end of their useful life.

Currently the initiative covers pick up of e-waste related to air-conditioners, washing machines and refrigerators only.

Green Sense program provides a convenient way to the Whirlpool consumer to dispose off their Whirlpool appliances. The consumer can avail of our collection facility by calling Whirlpool Service Centre at 60008558* (for private subscriber) & 18601804558 (for BSNL & MTNL subscribers). *Prefix you city STD code and call between 8.00 am - 8.00 pm (IST) to place a request

Consumers do not have to pay for participating in the Green sense program for Whirlpool branded products.

Yes it is possible and it will take about 7- 10 days to get the products picked by our authorized partner from the time of the first call made to service centre to participate in this initiative.

There is no discount scheme/ monetary benefit linked to the program. By participating in this program, you are helping the environment for a cleaner and better tomorrow.